Wednesday
11Nov2009
Well, what do you expect from a 150 year old clock?
Nov 11, 2009 at 4:11 PM Twitter is a communications platform: a place to engage directly with your friends, fans, detractors, and heroes; a place to listen in and join the millions of conversations that are happening online every day. Does your brand's Twitter feed look like this? Are you sure?
View Printer Friendly Version
Email Article to Friend
Reader Comments (2)
Normally I am disappointed to see Twitter users like that, but c'mon, Nancy -- this Big Ben one is hilarious!
:)
Actually, this strikes me as a perfect use of Twitter... like you say, "What do you expect from a 150 year old clock?"
I disagree with your implicit assertion that the "right" way for brands to use Twitter is "to listen in and join the millions of conversations that are happening online every day." In fact, I'd argue that Big Ben (if it's actually anyone affiliated with Big Ben), in using Twitter to broadcast its repetitive chime without giving a damn what anyone else says about it, is replicating what it does best in real life in an entertaining way. Clearly, more than 10,000 users dig it.
What's inappropriate about certain kinds of brands creating meaningful, entertaining "one-way" presences?
Don't get me wrong: I love Laffy Taffy, but I'd much rather a one-way compendium of wrapper jokes than having the brand "join the conversation."
Oh wait -- that actually exists! I love Twitter.